So, being in the fashion and technology industry plus being a blogger, a consultant and having to manage clients plus keeping up with my own social media sometimes I need help finding the latest trends. Thank God for my Tweeps! They send me amazing links and information that keep me updated. Read More
If you will be in the Buffalo, New York area on May 1st you may want to stop by Buffalo State College. Senior design and fiber design students will be showcasing the unique work of the Fashion Technology program at the Pierce Arrow Buildong at 1685 Elmwood Avenue. Tweet This! Share this on Facebook Share this on Linkedin Digg ... ...
“Stylesignal is amazing on the iPad. You can actually touch our world-beating forecasts and Trend Science with your fingers. Pinch to zoom, touch to get colours, and browse around easily and quickly. It’s the best platform for trend information we’ve used, ever.“ -Stylesignal Tweet This! Share this on Facebook Shar...
Part 2 of 4 | Will digital magazines change the way we search the internet? This is part 2 of a 4 part series on the evolution of digital magazines. What will the launch of digital magazines mean to us as fashion bloggers, fashion websites, brands, marketers, publicists? In Part 1 we discussed whether or not ... ...
Part 1 of 4 | Will digital magazines slow the growth and popularity of blogs and websites? I know that I am way behind posting an iPad post, although I’m totally obsessed with the iPad at this point….before I posted anything, I really wanted to be able to answer some questions and not just put up ... ...
There is no doubt that the fashion industry has changed. We see it everywhere we turn. However, with the main focus today being on bloggers, we’ve forgotten about the equally glamorous life of those that get paid to write about fashion…the life of fashion writers and columnist. Today’s Carrie Bradshaw still uses her laptop in the ... ...
Image from Flickr by Industry Is Virtue So…you put yourself out there and the results were disastrous? Maybe you sent product to a blogger and they totally bashed it. Maybe an unsatisfied consumer posted a bad review on Kaboodle, StyleHive, Stylefeeder or ThisNext? You may think it’s the end of the world, or maybe that you should ... ...
I had the pleasure of interviewing Jenn Hyman, the co-founder of Rent The Runway (RTR) . RTR has a unique business model that allows fashionistas to rent high end fashion apparel! Seriously… who wouldn’t love that? Founded by two super smart and chic Harvard Business School graduates, RTR is literally the “Netflix of Fashion&#...
Finally, fashion magazines are embracing technology and if successful and innovative, could figure out a way to allow print to make a much needed comeback. After reading my March glossies, here are some trends that I noticed: Tweet This! Share this on Facebook Share this on Linkedin Digg this! Share this on del.icio.us Stumble up...
I super “HEART” these Twitter ID necklace from Survival of the Hippest. When I saw them I was immediately reminded of Carrie’s ID Necklace on Sex and The City. Well… even before Carrie, ID jewelry were really hot in the early 90’s… what better way to take an old school trend and bring it into ... ...
Sooooo…..we all knew it was coming we just didn’t know when. The rumor around the web is that Twitter’s new ad-platform will be launching on March 15th at the SXSW conference. As a fashion marketer I am excited about the new opportunities. I’m hoping the new Twitter-ad platform will solve some major marketing issues for my clients .....
The CEO of one of the largest social shopping networks online took the time to answer a few questions for us about their role in online fashion and what he thinks about the future of fashion. Here’s our recent interview with Manish Chandra, Founder and CEO of Kaboodle: Tweet This! Share this on Facebook Share this on Linkedin Di...
Image: Purple Future by Metaldoll This year at the Fashion Techie we’ve been thinking about the future of fashion and technology. We’ve reached a new decade this year, at NYFW there are more social media and fashion events than I can count and many companies have stepped forward and embraced fashion and technology as a ... ...
Thanks for all the comments and questions sent to me through email this past 2 weeks. I’m going to work hard to answer all of them one by one in detail. One reader recently asked: Q. “What does a great Twitter contest look like?” Well, the example I love best is Overstock.com’s Mt. Kilmanjaro 7 Days to ... ...
Social shopping has emerged gradually over the last few years reminding other platforms like eBay and Google Products to that fashion is a multi billion dollar business that shouldn’t be ignored. However, although a number of social shopping networks have popped up (Kaboodle, Stylefeeder, ThisNext, Stylehive..etc) no site has emerged as the leade...
Although the large majority of fashion related businesses are just beginning to get their feet wet with social media, online marketing, and online public relations. Many of you have a twitter account, have a Facebook Fan Page, are reaching out to bloggers, are connecting with your users and have conquered the basics. So what’s next? What ... ...
As of today, the most powerful marketing tool for fashion designers is still word of mouth, print and in-person networking. However, that doesn’t mean that online marketing can’t help you get one step ahead of your competition…and one step closer to your goals. Before I give my pick for the best websites that fashion designers ... ...
One of the most fascinating discussions to date has to be the emergence of Web 3.0….which translates to Fashion 3.0 for those of use involved in online fashion. I’ve always been one of those people who obsess over what’s coming next or what’s going to happen next in technology. The funny thing is – if you ... ...
This post is by Tierra, The Fashion Techie Note from Editor: This can also be applied to any other city’s fashion week as well! New York Fashion Week (NYFW) is the one event that every fashion blogger wants to go to. Some fashion bloggers are lucky. Either they live in New York, work for fashion pr ... ...
“We have designed a virtual cocktail party for anyone who loves fashion.” -Liza Deyrmenjian, CEO & Co-founder of Afingo.com The one thing everyone asks me when speaking at conferences and workshops is “what is a great place online to network in the fashion industry?”. I wish I could answer their question effectively, but the truth i...
What fashion company online has been fearless enough to throw all traditional business tactics by finding their merchandise using design competitions, naming their company after the winners, launching their brand on Twitter and vowing to never be in stores? Meet Airess & Church, a denim lifestyle brand founded by former Cross Media Marketing ex...
If you give it away they will come. It’s the number one rule of viral marketing and it works. However, when I first started providing fashion related businesses with online public relations and marketing back in 2007, I made a crucial mistake with one of my clients. We gave something away (and it was ... ...
According to Wictionary, Do It Yourself (DIY), means to perform oneself a task usually relegated to an expert. Today, due to the economy, popularity of social media and short term ROI, many fashion related businesses have decided to go head and try DIY online marketing for their brand instead of hiring an expert. Usually, I am ... ...
Yeap. It’s December 23rd and I haven’t done any Christmas shopping yet. Honestly, as much as I love shopping, I refuse to enter any mall or store or boutique because of the chaos. I also refuse to order online and have something shipped. At this stage in the game, shipping will probably costs more ... ...
2010 will be the year of information overload, and managing your social media profiles by getting rid of all the junk can help you get to relevant information quicker, effectively promote your store, blog or brand and make social media a little less overwhelming. 1. Clean Up Your Twitter Followers One of the pains of Twitter is ... ...
“This is a ‘huge’ product launch for Paris, so we wanted to be sure to utilize proven, highly effective marketing elements for an audience of “tween” girls. Think about Paris’s fan base, they’re young, hip, and highly mobile. Incorporating mobile into the product launch was an absolute must for this audience, and, ...
With 2010 fast approaching, the number one thing bloggers always ask me is, “what’s going to be new for blogging next year?”. Of course, that’s a loaded question, especially when you start thinking about blogging trends, tools, templates, software, etc. But fashion bloggers have a unique situation that other bloggers will never truly unders...
Project Runway Season 7 is coming back to Lifetime on January 14, 2009. The exciting part for me is the fact that it will be showing in High Def for the first time ever. Seriously… all fashion should be in high def…the colors, the passion, the models…there’s no better way to watch it. Tweet This! Share this ... ...
“Savvy brands are employing a mix of complementary channels, including online sales, catalogs, and social networking to maximize their reach and target consumers in the format that’s most comfortable for them.”-Karen Doskow, Industry Manager for Consumer Products Research for Kline. Tweet This! Share this on Facebook Shar...
“We love to offer our customers beautiful, high-quality products and Sony Ericsson’s Xperia(TM) Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We’re excited to be the exclusive retailer launching the phone in the US.” -Denise Incandela, President of Saks Direct. Tweet This! ...
With 2010 fast approaching a number of online retailers are wondering what else they can do to optimize their sites, squash their competition and get customers coming back for more? The answer? If you haven’t implemented product videos into your online store, it’s time to move into the future. But before you jump head first into creating produc...
Recently I’ve seen tremendous success with one of my clients and their Facebook Fan Page. Actually, we’ve done a tremendous job of building Facebook fans on her business fan page using an organic approach to social media marketing in a very little amount of time. Many fashion related businesses are so desperate to tap into the ... ...
The Fashion Techie is proud to give a full review of GOSSIP GIRL: Real NYC Stories which has been produced in partnership by Dove Go Fresh and Gossip Girl. The mini series is about four real girls taking you behind-the-scenes of their gossip-worthy New York lifestyles. The series originally aired on the CW during ... ...
Today’s new episode of Glamour TV’s Tressed To Impress by Herbal Essence was released. The girls, Kellene, Jessie, and Alana got a message in a bottle that hinted that “dressing to impress” was the theme of the day for the last challenge. The winner receives $10,000 shopping spree and a chance to represent ... ...
Today is Earth Day and even though I celebrate ever year, for some reason this year is really close to my heart. If you know me you know that this year I started creating homemade facial masks, stopped using plastic bags from the grocery store, got my electricity bill down to $100 this month, and ... ...
